A vast majority of modern businesses have begun implementing digital technologies, especially in the wake of the Covid-19 pandemic. Various industries have adopted these technologies, from accounting to project management, office communication to digital marketing and customer service management, and many others.
Businesses that have embraced digital transformation and integrated these technologies will be able to meet the ever-growing customer demands and react promptly when any new disruptive events occur. Implementing these technologies enables businesses to take up new approaches to solve problems in different aspects of the company.
Digital technology solutions have helped businesses manage and streamline operations, boost efficiency, thrive, and expand. To further expand the scope of delivery of products and services, companies can consider the technologies discussed in this blog to help drive business growth.
Cybersecurity Tools and Services
According to reports, cyberattacks using malicious software have become daily occurrences and happen to individuals and businesses of all sizes. These data breaches have wrecked businesses the world over and damaged brand trust.
Since no one is immune to online hacking, businesses must stay vigilant and tackle the menace by hiring information technology (IT) experts and backing up their systems with software tools to ensure that the data lost can be recovered.
These tools are powered by artificial intelligence (AI). Hence, they can flag suspicious files or software and prevent sophisticated cyber criminals from deploying various malware, spyware, and ransomware.
Mobile Technologies
Smartphones are the most common portable device people use to access the internet. Hence, businesses need to prioritize their online presence to drive their business growth.
Businesses with more visibility, especially on social media platforms, have higher chances of getting noticed. Therefore, do check if your website is mobile-friendly and if it offers options that would enable customers to engage with your business.
Furthermore, businesses that tap into mobile technologies enable employees to work remotely. By utilizing these tools on their smartphones, the employees can access, view, and edit information about the business like reports, contracts, and other necessary documentation.
This integration of mobile apps will not only reduce employee downtime but will also increase workflow efficiency and helps enhance employee productivity.
Cloud Storage Solutions
Cloud computing can often provide businesses with a significant number of benefits. However, the swift rise of remote working models has prompted the adoption of cloud storage solutions.
Most businesses that have started utilizing these solutions no longer have to purchase expensive servers or physical storage. Not only is it a cost-effective solution, but using the cloud also allows businesses to store their data safely. Bonus? Implementing these tools ensures that the data stored on the cloud can be recovered in case of a malicious attack or natural disaster.
Collaboration and Project Management Applications
Businesses, regardless of size, rely heavily on inter-department collaboration to ensure operational processes run smoothly. Additionally, team leaders, managers, and high-ranking execs need to be in contact and keep track of the progress while performing their daily activities.
Hence, collaboration and project management applications have emerged, enabling employees, managers, and top-tier executives to experience seamless communication remotely.
These applications enable company employees to share and edit documents in various formats and reports. Furthermore, these applications facilitate smooth communication and allow the employees to do multiple tasks such as tackle any challenges that may arise, celebrate milestones, increase productivity, and build teamwork.
Digital Marketing Tools
Multiple digital marketing tools can help boost your business with a mobile-friendly website and a robust digital presence. Without proper marketing strategies, your business can still fail even if your product or service is revolutionary.
Small businesses must develop their online marketing strategy to ensure they succeed. Finance issues, improper management, poor planning, and marketing issues lead to nearly half of small businesses shuttering within five years.
You can use data analytics to determine if your marketing strategy is working or if it needs to be modified. Use appropriate memes or videos to engage users if you think those would appeal to them.
Furthermore, analyze your target audience’s behavior and preferences to understand how better, when, and where you should post. By improving customer retention, broadening one’s customer base, and increasing revenues, digital marketing aids enterprises in growing.
Customer Relationship Management Solutions
Whether you are answering customer queries, addressing concerns, or scheduling an appointment, you should provide an outstanding customer experience across all your customer touchpoints. Your business can deploy bots to assist customers with basic troubleshooting through some customer service technologies.
With customer relationship management (CRM) software, you know who your prospects are, can tailor your marketing pitches, respond faster to them, and retain them better. It provides valuable insight into attracting and retaining more customers using this all-in-one customer service solution.
Web-Based Payments
Multiple web-based payment options are another way to potentially reach a wider audience besides customer relationship management tools. Diverse payment solutions enable customers to purchase on your website and any other e-commerce platform within minutes.
Technological Outsourcing
Outsourcing is a smart move for small businesses and startups because it is time-saving and cost-effective. Companies can save on resources by outsourcing non-core business activities to third parties, allowing entrepreneurs to concentrate on their core competencies.
A business owner can entrust several business activities to external companies, including human resources, payroll, IT, digital marketing, and accounting. Outsourcing IT services may be the most cost-effective of these services.
In-house IT professionals can be replaced with third-party services by hiring third parties. The company can skip budget allocations for employee benefits, office space, computers, networks, and databases, among other IT infrastructure costs.
Virtual assistants can help businesses with many tasks, including simple and repetitive administrative tasks and complex and specialized marketing activities that take time to complete.
Managing and developing a business is easier when outsourcing is done, as it saves owners and managers time. Additionally, companies can repurpose the money saved from expensive services for marketing campaigns or product improvement.
Conclusion
The advancement of communication, data, and automation is paving the way for new developments across various markets. You can increase your bottom line and improve your customer’s experience by staying on top of the latest technology trends.