As technology advances, new trends are disrupting almost every aspect of marketing and changing the behavior patterns of consumers. These technological trends have the potential to either make or break a business. Those who stay ahead and on top of these trends are more likely to succeed.
Hence, in this article, we have collated a list of some top technological trends that may help you sail through the changes that are presently occurring in the field of digital marketing or prepare for trends that are on the horizon:
Digital Marketing Trends
Artificial Intelligence (AI) in Marketing
Artificial intelligence has been a buzzword for every industry and has taken over the number one spot for many trends in the tech sector and digital marketing. In several applications and websites, AI chatbots already interact with over 50% of internet users.
It started with using artificial intelligence to transition to automated tasks or chatbots to predict customer behavior and trends; AI has proven to be a dynamic tool capable of analyzing large data sets and providing business leaders with different solutions.
In digital marketing, AI is used to analyze data to gain predictions about the best-sold items or offers and create personalized advertisements. Because of all this and more, digital marketers are now empowered and can predict customer actions and activities and ensure that a particular ad reaches them at the right time and place. Through this, businesses can increase their conversation rates without overwhelming them with targeted ads.
Metaverse and AR
The Metaverse is an immersive, 3D environment combining virtual reality, augmented reality, and artificial intelligence. In this world, Facebook, now known as Meta, is currently at the forefront.
With Metaverse, we can build a real world in the digital space using our digital avatars, which have tremendous potential and is largely untapped. In the gaming sector, digital avatars are already being used in metaverses, so digital marketing in 2022 will focus on reaching this large population with personalized and interactive content for social commerce.
NASCAR now uses interactive ads on Roblox, a gaming platform that allows users to create their avatars. As a result, advertising was coined, where advertisers and marketers use gaming for advertising. Since then, the music and movie industry has used this to build enhanced digital marketing platforms.
In augmented reality, several brands have started using this advanced technology to provide users with digital try-on, build avatars, and make digital store visits possible to buy digital merchandise.
NFTs – Non Fungible Tokens
Non Fungible Tokens, known as NFTs, are digital assets representing various real-world items that can be traded. Each NFT is assigned unique tokens. Each token contains information about the NFT, such as whether it is an original NFT and its owner.
Although NFTs have, in myriad ways, disrupted the tech and art sectors, this technology is slowly finding its way into the digital marketing sector. So, how can digital marketers use this technology?
Marketers try every trick to penetrate segments they haven’t penetrated before to build their unique customer base. Recently, these NFTs have been used as prizes at contests or raffles.
Powered by the blockchain, one of the most coveted emerging tech trends, NFTs will remain relevant for years. Marketers will need to make the most of this trend as soon as it emerges in 2022.
Voice Search Optimization
Research has shown that voice search is used by about 55% of the world’s teenagers daily, showing how widespread the voice search tool is and how important it is for one to optimize it.
Google claims that voice search is 95% accurate, which makes it easier to use, thereby increasing adoption. In addition, millions of households are now using Google voice search and smart speakers, which are fueling this trend. These two aspects demonstrate how consumers have embraced these changes and incorporated them into their everyday lives.
Digital marketers must be prepared for voice commands in 2022 by having their websites and applications ready to handle voice commands, search, and even augmented reality. To provide complete details about products and services, many brands use a mix of chatbots and pre-recorded voices.
New avenues of e-commerce
A large number of channels of sales, including Livestream commerce, social commerce, metaverse commerce, and augmented reality commerce, have become integral to brands’ overall sales strategies today. Brands launch or introduce their products on a live platform, and audiences can buy them in real-time.
Various social media channels have also started incorporating commerce into their platforms. For instance, Instagram has now introduced a Shop feature that brands can use to sell their products in real-time during live interactions.
Augmented reality games now offer limited-edition products for gamers to purchase during gameplay, making it a real-time purchase and an offer they can’t resist. In 2022, live streaming will be one of the hottest trends in digital marketing because it reduces the time consumers and marketers spend on advertisements.
The emergence of marketing technology trends has had an impact on the way managers create and plan campaigns. New platforms may help a business define its target audience and build bonds with potential customers.