If you aspire to implement a successful marketing strategy, you will change your current strategy.
The marketing trends of 2022 are about creating your brand, creative storytelling, and measuring its success. The past marketing tactics were about using the right platforms for promotion and generating ads that targeted the right audience.
In 2022, the marketing trends are more challenging for business owners, who can take risks, invest in branding, focus on customer engagement with effective listening, and experience failures amidst the huge competition.
Effective marketing can happen with a long-term thought process and short-term results attainment, for which storytelling is significant.
The Top Marketing Trends In 2022
1. Storytelling with Video Marketing
Videos create more engagement. Hence, they reach out to more public. Facebook reports that videos engage six times more relative to the photo or the linked post. Twitter experienced a rise in videos by more than 160%.
These things should matter to a marketer. It reveals that if you miss doing video marketing, you are missing the value. Customer relationships strengthen with videos as a human voice backs the video.
2. Implement Personalization
Brands have to assess the motivations behind customer behavior. Customers choose products that they are related to. Personalized emails and messages will be evergreen to communicate with potential customers.
Personalization uses Artificial Intelligence analytics to create messages, experiences, and ads unique for every customer by using the data such as customer interests, shopping preferences, history, etc.
3. Social Media paid Ad solutions
Using paid advertising solutions on social media such as Facebook and Instagram helps stand out from the competition. The results of such advertising are high potential traffic, leads, and sales.
Facebook provides several ad structures, such as a single image, collection, video, or carousel ads. Instagram advertising promotes photo and video sharing. Similarly, Instagram also supports various formats such as collection ads, story ads, photo ads, video ads, carousel ads, etc.
Youtube advertising is incredible. The three main categories of YouTube comprise Bumper ads, Trueview ads, and Preroll/Non-skippable video ads, which help enhance your digital reach and find the right customers with advanced targeting.
Twitter advertising reaches the audience much faster. The tweets travel more quickly than any other online media. So, marketers have to leverage the platform. The platform enables ads as promote mode and Twitter ads.
LinkedIn is an extensive audience network of professionals. Hence, B2B marketers use the LinkedIn advertising platform. Text Ads, Dynamic Ads, and Sponsored InMail are the standard LinkedIn ads.
Also, the platform allows you to target three different audiences: contact targeting, Account targeting, and Website targeting. The cost of ad execution is high on LinkedIn relative to other social media platforms.
4. Use Virtual Reality and Augmented Reality
Marketing using augmented reality (AR) and virtual reality(VR) improves engaging customers and causes conversions interestingly.
VR gives a digital experience that can promote the products and services. Instead of using ad blockers or clicking out of ads very quickly, people are seeking VR brand experiences. As a result, your consumers come to you instead of you attracting them.
Augmented reality is a new trend in marketing and sales strategy. AR enables consumers to try products before buying them. It enables brands to generate a unique customer experience through the comfort of their mobile phones.
5. Utilize keywords to drive traffic
If you wish to rank, ensure that your website is appropriate and targeted to keywords. Also, you should even check your website ranking for the keywords. You should strive to make your ranking within the top ten and go ahead to attain the top position.
The best way to rank at the top is to use your competitors’ web pages as the measure. You can implement similar keywords and their usage in their web pages, proving whether the targeted keywords are effective.
6. Optimize user-generated content
User-generated content (UGC) is brand-specific content created by consumers and published on social media and other channels. The UGC content takes shape as images, videos, reviews, podcasts, or a testimonial.
The source of the UGC content could be your customers, employees, and brand loyalists. The customers constitute the content through unboxing videos or posting a snap of the newly received product on social media.
Brand loyalists are dedicated customers who are more enthusiastic about your business. They are the best ones to approach for UGC content. Employees’ contribution values a lot as they present the products while packing or videos of your team talking about why they like working for the organization.
7. Content marketing
Brands have to ensure that the content is used by the consumers effortlessly. Visuals replaced with paragraphs of information help consumers utilize the information more easily. Also, the time taken to gain the subject’s essence is comparatively less. Graphics and pictorials’ role is vital for success.